A space for advocacy, education and transparency, in an industry that too often protects power over people.

Learn more

Only 2% of actors earn their main source of income from acting. Where is the voice for the other 98%? This is it. What started as a podcast giving a brutally honest voice to the everyday realities of working in the performing arts and entertainment industries has grown into a space that highlights, informs, and supports actors and creatives through the challenges of the profession - including facing malpractice in all corners of the business. The 98% evolved because so many stories had nowhere else to go. Industry bodies often say they cannot regulate, but they also fail to provide preventative guidance, educate actors on what to watch for and how to advocate for themselves, or provide support when needed.

The 98% steps into that gap. We help where possible but, more importantly, we empower. In an industry that too often sweeps these issues under the rug, we cannot solve problems we do not face. The 98% confronts them, shines a light on them, learns from them, and works to stop them - ensuring actors are not alone in navigating the challenges they encounter.

The 98% exists to challenge the imbalance and help the unheard majority feel seen, safe, and supported.
— Alexa Morden, Founding Director

Advocacy Work

Education, Prevention, Resources

The 98% Podcast

  • Learn more about where The 98% all began, who is behind the mic, and where to listen.

  • The 98% podcast was met with admiration and solidarity and has grown a loyal following over the years. Featured in multiple publications and on various other platforms, see what others are saying about The 98% and where else the work has ben highlighted by clicking here.

Make an impact today

Thank you for considering supporting The 98% CIC. By contributing, you become part of an important mission to empower actors, challenge harmful industry practices, and give a voice to those who need it most. Hear from our community below on why your support is appreciated by many.

3% Cover the Fee

Shining a spotlight
on hidden truths